Should You Build a Landing Page Before Your MVP?

When you're launching a new tech product or startup, the excitement is real. You have a brilliant idea, a passionate vision, and a long to-do list. But before diving into development, there's a crucial question every founder should ask: Should you build a landing page before your MVP?

Spoiler alert — the answer is often yes, and for good reason. Building a landing page before your MVP can save you time, money, and heartache. Let’s explore why it matters, how to do it right, and how it aligns with lean startup principles.

Why Build a Landing Page Before Your MVP?

Creating a landing page before your MVP offers an early validation tool that helps you ensure people actually want what you're planning to build. It’s about testing your idea before writing a single line of backend code.

1. Validate Market Demand Early

Before committing thousands of dollars or hours to development, a landing page helps you test the waters. Is there real demand for your product? Will people sign up, click, or engage?

Example: Dropbox famously launched with a simple explainer video on a landing page to gauge interest. The sign-ups that poured in validated their concept — all before building the actual product.

2. Build a Pre-Launch Email List

With a clear call-to-action (CTA) like “Join the waitlist” or “Get early access,” your landing page becomes a lead-generation machine. By the time your MVP is ready, you already have an audience eager to try it.

3. Gather User Feedback Early

Include a short form asking what users are struggling with. This feedback is gold — it helps tailor your MVP to real user pain points rather than assumptions.

4. Refine Your Messaging

A landing page forces you to clarify your value proposition. What problem are you solving? Who is it for? You’ll refine your pitch, and it’ll make everything from investor talks to future product design more focused.

What Should Your Pre-MVP Landing Page Include?

If you're convinced to build a landing page before your MVP, here's what to include:

✅ A Clear Value Proposition

Use concise, benefit-focused language. Avoid jargon. Think: "Get X result in Y time with our solution."

✅ Eye-Catching Headline and Subheadline

These are the first things visitors see. They should instantly communicate your core offer and value.

✅ CTA (Call-to-Action)

Examples:

• “Join the beta list”
• “Get early access”
• “Notify me when it launches”

✅ Social Proof or Credibility Boosters

Even before your product exists, you can:

• Share testimonials if you’ve done customer interviews
• Highlight the team’s experience
• Mention media mentions (if any)

✅ Visuals or Wireframes

Simple illustrations or mockups give users a sense of what you’re building — even if the MVP isn’t live yet.

When Should You Skip Building a Landing Page First?

While the benefits are many, there are a few rare cases where you might skip the landing page stage:

• If you’re testing an internal tool with an existing audience or user base.
• If you're building a very niche B2B MVP and already have committed early adopters lined up through personal networks.
• If you're using platforms like Product Hunt for initial launch visibility.

But even in these cases, having a landing page can still help centralize interest and collect feedback.

Tools to Build a Landing Page Quickly

You don’t need to be a developer to create a professional-looking landing page. Here are some no-code/low-code tools:

• Carrd.co – Minimalist and fast.
• Webflow – For more design flexibility.
• Unbounce – Great for A/B testing.
• Riemote – If you're looking for product launch strategy, MVP validation, and remote tech teams, Riemote helps you get it right from day one.

Want expert help designing your landing page and building your MVP? Partner with Riemote to streamline your go-to-market plan with speed and clarity.

How Riemote Can Help You Win

At Riemote, we specialize in helping startups bridge the gap between idea and execution. From crafting high-converting landing pages to building your MVP with remote developers, Riemote provides:

• Lean startup consulting
• Landing page design and copywriting
• MVP development with vetted remote engineers
• Go-to-market strategy support

Whether you're just brainstorming or ready to launch, we make your startup vision a reality — the lean way. Learn more at www.riemote.com.

External Validation: What Experts Say

• According to Harvard Business Review, lean startups reduce market risk by testing assumptions early — a landing page is a textbook lean strategy.

• Y Combinator suggests creating landing pages early in the process as part of their MVP validation approach.

Final Thoughts: Should You Build a Landing Page Before Your MVP?

Absolutely. If you want to save time, reduce risk, and build something your audience truly needs, a landing page is your secret weapon.

It’s not just a placeholder — it’s a feedback magnet, lead generator, and market validator.

Don’t wait for perfection. Validate early. Learn fast. Build smarter.

Frequently Asked Questions (FAQs)

1. Why should I build a landing page before my MVP?

It helps validate your idea, generate interest, and build an email list before development even begins.

2. Can I build a landing page without a developer?

Yes! Tools like Carrd, Webflow, and Unbounce make it easy for non-tech founders to create landing pages.

3. What should I include on my landing page?

Your value proposition, a strong CTA, visuals/mockups, and maybe an email capture form.

4. How does Riemote support landing page development?

Riemote offers landing page design, MVP development, and startup launch strategy with experienced remote teams.

5. Where can I learn more or get started?

Visit www.riemote.com to get started with validating your idea and building your MVP the right way.